Customer expectations are growing as the digital world keeps changing. Today’s customers need individualized experiences that change depending on the device. For instance, when you access a site on your mobile device, the layout is optimized for touch interactions, while desktop users enjoy a different setup.
Many leading companies in the market utilize advanced content management systems that can adapt to emerging technologies.
This adaptability is one reason Drupal is a sought-after CMS in this fast-paced online environment. With over 1.7 million websites, Drupal development has become the preferred choice for numerous businesses and organizations, including Tesla, NASA, and the NCAA.
With those kinds of growth and trends, many non-Drupal companies may be concerned about Drupal’s place in the world. Examples of what many non-users may already be aware of about Drupal are as follows:
- Drupal is an open-source content management system that offers interactive website designs to companies of all sizes.
- It features a vast library of modules and code created and maintained by the community.
- Drupal is quite scalable as a CMS.
But it’s so much more than that!
The above piece discusses the significant things you need to be aware of regarding Drupal web development. It aims to familiarize you with its value and help you work with your team to validate it. Learn how Drupal can assist you in keeping up with the demands of your present and prospective customers by reading on.
Why Drupal Is the Ultimate CMS for Your Business?
You are already familiar with Drupal’s foundational features and external benefits. Let’s get you introduced to a few unconventional benefits that may prove advantageous for your company in the years to come.
Safety
When planning to grow your business, consolidate all your content on a single platform. This approach requires robust security measures to ensure that your data remains protected and secure on your website.
Drupal boasts a dedicated team of security experts who actively monitor and address any security issues reported to their Security Advisory. Furthermore, the expanding Drupal community is vigilant in identifying harmful or infected code, consistently checking for vulnerabilities.
The security of Drupal is further strengthened by a range of core and contributed modules that facilitate two-factor authentication, enhance password security, and provide built-in password encryption features.
Open Source Community
Drupal is an open-source software platform supported by a vast community of developers, which makes it easier to resolve issues when challenges arise.
Moreover, this community of Drupal development services comprises not only developers but also various technical professionals. They are continuously engaged in creating thousands of Drupal modules that are available in Drupal’s module library. These modules consist of collections of files that provide specific functionalities and are developed using PHP. In addition to these modules, the community collaborates with numerous third-party vendors.
Third-Party Collaborations
Businesses depend on dynamic content to effectively market across different channels. To achieve this, you need a reliable and efficient web CMS that keeps you informed about the latest trends in sales and customer engagement technology.
The primary reason for using a CMS is to enhance productivity through marketing automation strategies. Drupal simplifies integration with popular marketing tools like Hubspot, Marketo, Webform, and Eloqua.
Drupal also serves as an excellent solution for eCommerce platforms. It has enabled companies such as Tesla, Motorola, Puma, Magento, and IBM WebSphere Commerce to improve sales through effective customer acquisition and retention strategies.
API Extensibility
In addition to third-party integrations, a modern CMS requires extensive access to a strong set of APIs. This collection is essential for enhancing and integrating all aspects of your customer’s journey. For instance:
- RESTful Web Services API: This API supports a decoupled Drupal site, facilitates integration with web services, and enables communication between native iOS and Android apps and Drupal sites.
- Translation API: This API adjusts the website’s language based on the user’s geolocation.
- JSON API: This module utilizes JSON to serialize and communicate data on your website.
Beyond these APIs, Drupal’s architecture is built around its own API, querying capabilities, GraphQL, and microservices models. All customers, developers, and administrators can leverage these tools and features to enhance user experiences.
Tailored User Experiences
Drupal web development helps deliver tailored experiences, unlike the generic solutions prevalent today. With Drupal, businesses and organizations can effectively address customer needs while guiding them toward meaningful purchasing choices.
So, how does Drupal achieve this? It includes a variety of built-in and contributed modules that provide some of the most powerful features available. Here’s a glimpse of some specifications you can find in Drupal:
- You can access various personalization modules for Drupal, such as Commerce Recommender, the Smart Content module, the Acquia Lift Connector integration module, Browsing History Recommender, Context-Menu Block, and the Personalization Module itself.
- Drupal core offers an impressive Layout Builder module that meets all your visual design needs for marketing campaigns. With numerous options to create customer-focused experiences, you can design and develop consistent and adaptable landing pages.
- The latest version of Drupal core enhances multilingual functionality, allowing you to translate and tailor your site to ensure users can easily understand it by adjusting the language based on their geolocation.
- Drupal simplifies the process of modifying content appearance, whether it’s text, images, or the layout, shape, and size of blocks in specific areas. You can easily make changes by clicking the Place Block button. Additionally, the Custom Block module enables you to create personalized blocks for your user interface, ensuring content consistency across your website.
Utilizing Drupal provides a robust foundation, enhancing the user experience and interface designs that are both appealing and tailored to your needs.
Drupal Modules
In addition to the custom features available for Drupal websites, you gain access to a flexible framework that enables personal customization. The extensive module library benefits from the contributions of hundreds of thousands of members within the Drupal community.
With input from a diverse range of contributors, businesses and organizations can choose from a vast array of website features, including the Admin Toolbar, Layout Builder, Drupal GraphQL Module, CAPTCHA, Google Analytics, ShareThis, and various meta tag plugins.
Seo-Friendly
Content marketing for businesses aims to increase content’s reach daily. To achieve this goal, the best Search Engine Optimization (SEO) techniques must be used. Growing your business requires a strong Google SERP presence.
Indeed! Drupal is an excellent tool for making your website SEO-friendly, which can significantly boost your organic traffic.
Drupal development offers a powerful content management system that optimizes your website for search engines through its various modules. It comes with a range of pre-installed SEO automation tools that help you manage all aspects of your website, ultimately positioning it among the top search ranks of SEO-friendly CMSs. Here’s how it accomplishes this:
SEO-friendly URLs: Drupal has a built-in process for creating SEO-friendly URLs for various websites. For instance, a URL like “website.com?p=news&id=123” can be transformed into “website.com/news/article-title” by leveraging SEO best practices within Drupal. This makes curating SEO-friendly URLs incredibly straightforward.
Highly Effective Taxonomy: Drupal simplifies the categorization process with its integrated taxonomy system. You can easily organize and tag content using relevant keywords. Effective categorization is essential for a search engine-optimized website, and with Drupal’s adaptable taxonomy, managing organization and categorization is a breeze.
Page Titles: Your website’s page title is a key element for improving its SEO. It captures the attention of search engines and aids in achieving a higher ranking in search results. Drupal offers a page title module that assists you in automatically generating engaging page titles.
Meta Tags: Meta tags used to be essential for propelling your website to the top of search results. While their impact may have diminished, implementing effective meta tags can still benefit your website’s SEO.
Efficient Editorial Workflow
Any well-established Drupal development company will be efficient in managing editorial workflows. Its content moderation and configuration features enable effective review and approval processes before content goes live on the website. Developers can easily modify, remove, or update content through the configuration management tools.
Moreover, Drupal’s scalability and compatibility as a CMS ensure that it remains secure as your business expands online. You can manage multiple data sets in real-time, preventing downtime or availability issues during traffic spikes.
As a result, you can achieve modern website designs with Drupal, even amidst the high traffic of online environments.
The Release of Drupal 10
Drupal 10 is based on Drupal 9 and offers a seamless user experience right from the start. It includes the Olivero frontend theme, which is now integrated into Drupal’s core by default. Designed to provide a contemporary look and feel, Olivero is the first fully accessible front-end theme that Drupal has included.
Additionally, the new backend theme, Claro, is stable and aims to streamline content creation, moderation, and editorial workflows for users.
Overall, Drupal 10 was created to simplify the work of Drupal developers and assist them in crafting tailored digital experiences.
Conclusion
With Drupal, organizations can develop rich, customized digital experiences at a time when customer expectations are changing more quickly than ever. It is the best solution for creating scalable, future-proof websites because of its adaptability, strong security, and extensive module ecosystem. Thanks to the release of Drupal 10, the platform is now more user-friendly and productive than ever, including sophisticated themes like Olivero and optimized workflows.
Working with a knowledgeable Drupal development company is essential to fully realizing Drupal’s potential. You may create cutting-edge digital environments that enthrall users and promote long-term growth by working together. Accept Drupal, and you’ll see your company prosper in the rapidly evolving digital landscape.
